3 anti-aging serums you should try in your 30s

Skincare is what makes all the difference between a dull, prematurely aged skin and a glowing, fresh complexion, whatever your age might be. As you age, your skincare routine becomes more and more important, starting in your 30s when certain skin conditions tend to accentuate, and collagen production starts to decrease. This translates into fine lines and wrinkles, not to mention dull and lacklustre skin. Skin elasticity and glow are associated with a younger age, but we can make this last past your 20s. Our skin specialists advise women to start investing in good quality serums once they get to their 30s. More than this, keeping a healthy and balanced diet, as well as regular facials, can considerably improve the texture of your skin. 

Of all the skincare products we have available for the skin on your face, the anti-aging serums are probably the most sought-after products. They have concentrated formulas with ingredients that help smooth the skin, reduce the inflammation, and give you a superb, glowing, and healthy complexion. Before having a look at three top anti-aging serums, you should be using in your 30s, let’s see what is a serum.


What is a serum?

Many women might be wondering why they need a serum when they are already using a cream. Well, a serum is different from all other skincare products, including your cream. There are three main characteristics that make a serum special. These are texture, formula, and action.

  • The texture of the serum is usually liquid, but we can find them as gels too and even oily combinations. However, in most cases, the texture is very different from the cream.  
  • The formula (list of ingredients) is also different from your daily moisturiser. The percentage of active ingredients in the serum is much higher than in the cream.
  • When it comes to the action of the serum, it targets the deep layers of the epidermis, unlike most creams that work on the surface of the skin.  

While serums have been tested for ages now, the first serum that was recognised for its benefits and used intensively was introduced to the market by Estee Lauder in 1982. This was, as the experts all agree, the beginning of a new era in skincare. Since then, skincare brands from all over the world have presented their take on the highly potent serums with different benefits for the skin. 

So, there is no question about it; the serum is the most efficient product in your daily routine. With a much more concentrated formula compared to the cream, the serum delivers a considerable dose of specific ingredients that can rapidly improve the texture of the skin and correct certain skin conditions. 

The serums can be used to improve skin elasticity, but they can also prevent or treat skin imperfections such as pigmentation spots, dark circles under the eyes and wrinkles. Most serums are indeed designed for anti-aging purposes; however, they can be used for other skin issues such as rosacea, acne, and severe dehydration of the skin. 


Anti-aging serums you should try:

1. Cosmedix Surge Hyaluronic Acid Booster

The hyaluronic acid serums are now more in demand than ever, and this is probably due to their high-efficiency levels. Now we have available highly concentrated solutions that start doing their job immediately after the first application. One might wonder what’s with the abundance of options when it comes to hyaluronic acid serums. The answer is straightforward – hyaluronic acid is among the most popular skincare ingredient used today. If you have underestimated it so far, you should know that you need it in your daily skincare routine if you want firm, smooth, and well-hydrated skin. 

If you are concerned about the name “acid,” you should know that hyaluronic acid is an ingredient that is very gentle on the skin. What it actually does is to help the skin retain water. And this is the reason why you will notice that fine lines disappear once you start using a hyaluronic acid serum on a daily basis. As a rule of thumb, the higher the hyaluronic acid concentration in the serum, the better it is for your skin! 

Cosmedix Surge Hyaluronic Acid Booster is enriched with kiwi fruit water, rich in vitamin C. It helps soften and plump the skin and reduces fine lines. 


2. Medik8 r-Retinoate Intense

The retinol-based serums are highly efficient as they stimulate collagen production. A retinol serum aims to repair fine lines and wrinkles. The specialists agree that retinol is one of the most important ingredients for firm, wrinkle-free, and smooth skin. However, the Medik8 r-Retinoate Intense serum doesn’t use the traditional retinol, but a hybrid developed after eight years of work and innovation. The ingredient used is a revolutionary molecule named retinyl retinoate, and the company claims that it is eight times stronger than the traditional retinol and eleven times faster in its action. The product is without question one of the most effective on the market when it comes to anti-aging properties and also suitable to be used on sensitive skin. 

3. Organic Nation Skinfood4 Vitamin Serum (S4)

Do you want a healthy, glowing complexion and a delicate skin texture? Well, don’t we all? This is all achievable with the help of a vitamin serum. The antioxidant effect of this type of serum can smoothen the skin, reduce pigmentation spots, and confer a fresh, visibly youthful complexion. When it comes to vitamin serums, the main ingredient is usually vitamin C. Vitamin C stimulates collagen production and can also protect the skin from the damaging effects of the sun rays and erase the age or sun spots from the face. More than this, vitamin C is the key ingredient for a glowing, radiant complexion! 

Organic Nation Skinfood4 Vitamin Serum (S4) is an anti-aging vitamin serum created to offer protection and to repair the skin. With vitamins A, B, C, and E and certified organic Aloe Vera, the serum should be used daily, on a clean face, before applying your moisturiser.